The email subject line was:  Follow-up request for online instruction

Then the message started this way:  I trust this finds you well.   This is  Jeremy, reconnecting.  It’s been a while since we were last in touch.

Then I knew it was a spam message.  I’d didn’t think I’d inquired about instruction,  but I knew I’d never met this person, or even corresponded with them.  It was a classic attempt to catch my attention with spam.  So here’s the response I sent:

Dear Jeremy:

You and I have never met or even corresponded.  So when you start out your email with an obvious catch line and a lie about our relationship, what makes you think I’d want to do business with you?  I want to work with someone I can trust, that I know will honor his word.  You started out in your first communication with me by lying.  So there’s no trust and certainly no desire to even consider your product or on-line seminars.    Business goes where it’s invited, and stays where it’s treated well.  Please add a little integrity to your approach – you’ll be amazed by the results.

Tags: business, email, email newsletters, integrity, on line marketing, spam